the hub
Brand Guidelines
The Challenge
Develop comprehensive brand guidelines, rooted in an existing logo, for an online microschool community. The guidelines must effectively communicate the brand's look and feel across all future materials, capturing the vibrant, energetic, and fluid tone of an emergent educational program.
My Solution
Drawing inspiration from the dynamic stripes within the logo, I developed an irregular striped/banded pattern to serve as a versatile design element, symbolizing the program's flexible and non-rigid character. The color palette was derived from the logo's hues and supplemented with balanced neutrals, making it adaptable for use across various materials.