About

 

Great design tells a story. It evokes a feeling. It affects one’s opinion subconsciously. It can make something feel intuitive and easy to use. It can communicate a message in a clear and concise way, doing what words sometimes can’t.

You may be a start-up building a brand, a software company in need of a new website, a school needing promotional materials, or a consultancy developing complex infographics.  Let Piquant Creative tell your story and bring your vision to life. Together, we’ll create something remarkable.

My Approach

A design doesn’t work if it doesn’t meet your objectives. Every project begins with a discovery session to discuss goals, budget, timing, and collect background information. I’ll tap into what you need by asking questions and listening to the answers (both spoken and unspoken). I work closely with every client to ensure that expectations are being met every step of the way. My goal is to make it fun and easy.

Strategic Partners

I partner with talented professionals when a project requires expertise outside of my offerings. Whatever your design needs are, I can create the solutions that will spark success.

Success Defined

How do I define success? Success is creating unique and engaging experiences for my clients’ audience. It’s building trust and long-term relationships with my clients.  It’s creating something that makes my clients’ jobs easier. See what some of my clients have to say on the right.


What Clients Have to Say

“Piquant is great! Jennie’s work is always top-notch quality. She is timely, organized, and professional. It is always a pleasure working with her on our projects.”
— Travis Gunnells, Director of Business Development, Tiber Creek Consulting

“Jennie’s creativity and sense of humor made the design process for my website and supporting marketing pieces a delightful experience. She was able to help me create an author brand that perfectly tapped into my personality.”
— Orly Konig, author

FOUNDER + CREATIVE DIRECTOR

About Me

When working with Piquant Creative, you’ll get to work directly with me, Jennie Jariel. I am a problem solver who is passionate about smart, thoughtful design.

I have 25+ years of experience in award-winning branding, print, and web design. I’ve worked as an Art Director for a major, DC-based design agency where I worked on large branding and print campaign projects and managed most of the web projects. I was involved in everything from the proposal, content strategy, design and implementation/production. In 2012, I branched out on my own and founded Piquant Creative where I’ve had the pleasure of working with diverse clients such as climbing gyms, government contractors, authors, software companies and schools. See examples of the work.

Fun Fact: I love building and creating things—I’m an avid DIYer who spends way too much time at Home Depot and am always trying to find a way to repurpose old things into something new. I’m always thinking of how to push a client project beyond the “expected” —such as using handmade paper props or exploring mixed media as potential graphic solutions.

 
Jennie Jariel, Piquant Creative