starwest

The Challenge

The client wanted a fun, energetic theme for a software testing conference—one that highlighted real speakers and captured the buzz of in-person events. The design system needed to look great across everything from online ads to on-site event materials.

My Solution

I created a bold, colorful paint-splatter style paired with vibrant, stylized photos to capture the energy of the conference. This flexible design allowed us to easily feature different speakers, sponsors, and attendees while keeping the entire campaign looking clean, cohesive, and full of life.