AI Con usa

The Challenge

Developing a cohesive campaign theme for an AI Conference that would need to be integrated across all marketing and on-site conference materials.

My Solution

The primary goal for the conference materials was to cultivate a sense of the futuristic and dynamic nature of artificial intelligence. To achieve this, a vibrant and colorful background that conveyed motion and energy was created, guiding the viewer's eye towards the central design element: cut-out of the letters "AI."

This "AI" graphic functions as a strategic visual device, essentially acting as a window or portal, and designed to offer a glimpse into the actual, in-person experiences and atmosphere of the conference. This approach bridges the gap between the abstract concept of AI and the experience of the event.

While the foundational background remains a consistent branding element across all conference materials (including digital banners, print brochures, social media assets, on-site signage, etc.), the content visible through the "AI window" provides opportunity for variety and engagement, keeping the visuals fresh and highly relevant.