Evolv
The Challenge
Create a limited-edition version of an existing rock climbing shoe design for Evolv athlete Kai Lightner, the proceeds of which were going to the athlete’s chosen charity.
My Solution
Since proceeds were going to USA Climbing, the athlete wanted a shoe that was patriotic. In addition, the shoe needed to include the USA Climbing logo and highlight that this was “his” shoe and indeed a limited-edition version. I used red, blue and black to keep the design sleek and tasteful (and functional since white would get dirty easily), Kai’s signature to personalize it, and brought in accents of white with the USA Climbing logo.