ThoughtSpan Technology
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The Challenge
Update an existing site for a software company that creates customized solutions for government boards, financial institutions, and other regulated organizations for tracking and reporting licensing requirements, complaints, and other regulatory data.
My Solution
Since this is a saturated market, I wanted to make sure that the look of this site stood out from competitors. I was limited to stock photography due to the budget, but implemented a monochromatic, stylized color treatment to make the photos feel distinctive, and brought in a copywriter to develop updated messaging that was engaging and consistent throughout.